If you’re a small business owner then you know how difficult it is to get into the top Google rankings for your targeted keywords. It may be that you want to hire an SEO expert or internet marketing agency to take care of SEO for you. But if you don’t, here are 11 things to keep in mind as your optimize your website.
Please be aware though that the above example is just that, an example. In your small business marketing you must always be honest and never, ever make guarantees in regard to someone’s health. Your product or service must to be of value and it must fulfill your marketing claims.
Be careful, though. There is a right way and a wrong way to do research. Especially when your pressed with time aimless research or should I say internet surfing will do small business seo services you more harm than good.
So instead of pushing people to buy your products or services, give them ways to get to know, like and trust you. The sales will automatically follow.
If you’re in business in 2005 you need to take small business internet marketing very seriously. The Internet is a great medium for giving away information products. If you run a lawn care business, maybe you have a printable planting calendar on your web site. If you own a restaurant near a theater district, maybe you publish a calendar of upcoming shows with your phone number for pre-theater reservations.
Secondly, merely having a website is going to do jack all for your venture. You need to rank for the search terms your customers, clients or patience are typing into the search engines. You need to build back-links that connects your website with other web properties. You need to utilize video, article marketing, social media, pod casts, squidoo lenses… anything you can think of where you can deliver a valuable message to your market. Better yet, a message that answers their troubles, or is a starting point to a solution.
Now there is a second major key you really need to implement in order to succeed in ranking on Page 1 of Google. And many small businesses do this the wrong way, and unknowingly they sabotage all their small business internet marketing efforts. I discuss this 2nd key in more detail in my blog. Just click on the link in the resource box section below… see you there!